This is my first online course. I have done much research comparing data analytic certification from Google and IBM. Ultimately, I picked the google certification because the generated feedbacks were primarily positive.
Since my PowerBI trail is expired, I have exported the dashboard below.
GDAC_capstone_project_dashboard.pptx
GDAC_capstone_project_dashboard_weekend.pptx
Cyclic bike-share analysis case study
Introduction
I have chosen a cyclitic bike-share case study project as my capstone project. When I visited the website to download the dataset, I realized it was constantly updating, making it a real-world dataset. This means I can act as a junior data analyst and provide insight to my supervisor.
The case study will follow google’s recommended roadmap shown in the following:
<aside> ✅ Ask → Prepare → Process → Analyze → Share → Act
</aside>
Scenario
At this moment, the company offers three pricing plans - single-ride passes, full-day passes, and annual memberships - to customers who are either casual riders or Cyclists members. Furthermore, an annual membership is more profitable compared to a casual rider.
Lily Moreno, the marketing director and your manager, has set a clear goal: Design marketing strategies to convert casual riders into annual members. She understands that most casual riders are aware of the membership program. The company stands a good chance of converting them into annual members with fewer resources. It is believed that maximizing annual members will be critical to future growth.